Yesterday I became aware of the awkwardly named “The OG App” (🙄), which promises “the OG Instagram experience”: “With the OG app, you can easily filter what you see in your Instagram feed, create custom feeds, remove reels, ads, suggested content, and more!” It seemed impossible, and that’s because it is.

I nearly gave the app access to my Instagram account, believing for a moment that maybe, given its presence in the App Store at all, it had been properly vetted; but because of their suspiciously slow homepage, as well as the company’s bizarre name (“Un1feed”) and the dearth of info about it, I decided to wait. I’m glad I did.

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